True Kauai, a surfing company tailored for tourists, underwent a comprehensive graphic design and logo overhaul. The mission focused on capturing the essence of Kauai's vibrant surfing culture while embodying the adventurous spirit of the island. The design aimed to evoke a sense of excitement and exploration synonymous with the Hawaiian experience. Additionally, a color palette inspired by the island's natural beauty was carefully chosen to reflect the water and golden sunsets that characterize Kauai's landscape.